How to Optimize Your Meta Titles?

There are some structured and content-related factors to take into account when optimizing the title.

With respect to the length of your meta titles, you should bear in mind that Google uses only 600 characters to view in search results the meta name of a web page, which translates to a total of roughly 70 characters (including spaces). This number should not be crossed as Google would otherwise cut the title off. Optimally, there are between 55 and 65 characters in your meta name.

The title tag will include the most relevant keywords for your website's SEO in terms of content. Instead of filling the description with keywords, these should be incorporated into a concise paragraph. Otherwise, search engines could judge it negatively due to "keyword stuffing." Therefore, the most appropriate keyword should always come first, because Google assigns high importance to the title's first word. Up to four keywords may be used in total. Repetitions of verbs and mistakes in pronunciation should be avoided. In fact, if the name consists of multiple terms, they should not be divided by a hyphen, but rather by a vertical line.

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